Writing blog posts is hard. Writing attention-grabbing blog posts is even harder. But writing blog posts that get traction, shares, and links to your site is the holy grail of blogging. If you want to be a well-known blogger in your niche, you’ll need to learn how to write compelling titles that will draw attention and clicks from readers.
1. The Anatomy of a Blog Post Title
The title of your blog post is vitally important. It’s the first thing people will see on your post and it’s what will entice them to read more.If your title doesn’t hook them, it won’t get read by anyone. Here’s what hooks readers about your blog posts:
Just as good as your job is convincing people to read your content, you need to do the same for your title. While you can come up with ideas about superlative titles that will entice readers if you’re a new writer, you need to come up with titles that actually draw readers. If you try to write catchy phrases without thinking about how your words will be perceived, you’ll end up with boring titles.
The title, in particular, must be suitable for the post content. You need to put your reader in a certain mindset for your post to work. When asking yourself about the right words for your post headline, focus on pushing the reader forward while keeping them interested.
Leverage common words and phrases people are frequently using and remember their meaning. For example, it’s a bit strange to hear “the best time to plant a tree” compared to “it’s the best time to plant a tree.” But if you add the word “best” to the end of it and keep the first part short and snappy, you’re actually making the phrase more appealing.
It’s also helpful to think about SEO (search engine optimization). Search engines consider a lot of factors when deciding how to rank a page. Keywords are often (although not always) significantly important to rankings. While you can’t go too in-depth on keyword research, you can use the following approach if you want to write compelling blog posts about certain topics:
Keyword research is a powerful tool for writers who want more traffic to their blog, push out more content, write better articles, and gain more attention from readers.
2. Why You Should Write Amazing Blog Titles
Your blog post titles should be click-worthy and attractive. You need to make titles that will make people want to click on your post and read your content. If your title is boring and doesn’t draw attention, people will not click on it and you won’t get any traffic.
Writing title examples
Finding your title representation is actually pretty easy. Click on the body of your story and find the words ‘title’, ‘top’, ‘syllables’, ‘inflection point’, ‘keywords’, etc. Go and look at the articles in your niche. You can use Google search, Buzzsumo, or websites like Ubersuggest or Ahrefs. Look at articles in your vertical or a related vertical. You want to find all of the big headlines that grab the reader and pull them in.
Getting the right titles to work with your source material makes all the difference in the world.
The right headline tells your readers exactly what they will expect, and is highly essential for blog post success.
Using the right headline tells your readers exactly what to expect, for better or for worse. When writing your title, don’t dream too high. Think of it as an elevator pitch. You don’t want your reader to make the first floor because you are a clickbait type of writer. Instead, just tell them what to expect next. Be enticing enough for your reader to know what to expect. Here are the basic things to consider:
Hope this helps you choose optimal headlines. When in doubt, you want to choose what your readers would never expect. For example, if your reader couldn’t care less about your brand, don’t frame your business card the way you frame a business card. Instead, frame it an image. That makes you start reading your customers’ minds with ease instead of opening with your brand slogan.
At the end of the day, your title is your hook. Your hooks directly compel people to read your content. Hooks make reading fun.
3. How To Write A Blog Post Title That Will Perfectly Attract Your Audience
The title is the most important element of any blog post. It’s the first thing people see and it’s the reason they click. It’s also the first thing that gets read by the search engine and the first thing that gets shared on social media.Good blog titles are simple, as they need to capture what the reader is searching for. Here are five tips on crafting your targeted blog title.
Good blog titles must be unique. They are meant to stand out from the infinite amount of content floating around the internet.
Writers can use the words “all,” “one,” “another,” “another,” or “another,” or avoid keywords altogether and focus on more common words. Think of great new novel titles: keep it brief, punchy, and memorable.
Your blog title shouldn’t be longer than 60 words, but don’t be afraid to add white space. Include anything that adds to the readability and clarity of your title. Avoid titles such as “5 Reasons Why I’m a Morning Person,” since readers would easily get confused and overwhelmed. Focus on one major point your reader will want to know before he/she clicks “close.”
To create more engaging headlines, turn your blog posts into headlines for a different publication. Here’s how Wylie Dufresne explains this.
Hiring a headline writer to write headlines doesn’t need to be a massive investment. All you need to do is head to a website such as Substack, Upwork, or Places to hire a writer to write headlines. These platforms allow writers to pitch headlines. At the bottom of the pitching page, you’ll find a corresponding headline template that has been vetted by the platform’s editors.
Headline templates can help you craft compelling headlines that actually get clicks. They’re often longer and include more specific subheadings and deeper dives into the article. So not only do you need to create email addresses and pay for hosting—you also need to read before you write.
4. 3 Ways To Guarantee That Your Blog Posts Will Be Shared And Linked To
If you want to grow an audience, you need to get your blog posts shared and linked to. Here’s how: 1) create content that’s worth spreading. People are far more likely to share and link to articles that they think other people will find useful or interesting. 2) make your content easy to share.Even if a reader finds your article written in a boring style, you can always make it more engaging by adding more interesting visuals, giving helpful tips, or sharing extra resources.
To write these types of posts, you need to learn how to write headlines that are compelling, get the reader to click through the hoops to read what you have to say, and then weave in handy and helpful resources to help people in their day-to-day lives. Here’s how I go about it.
When I read one of my blog readers say they want to read more blogs about starting up a business, I’m motivated to write that or similar content for them. Then, I develop simple prompts to prompt my reader to go and read my content.
My ideas for blog ideas often come when people comment on my stories or email me. Subjects I like to write about include starting a business, marketing, leadership, productivity, and more. I survey my email list of 10,000+ readers and find the top 10 topics they most frequently mention with 20 to 30 satisfactory comments each. As a result, I create articles that follow these top topics.
The main tool I use to come up with topic ideas is a handy Chrome extension called Ubersuggest. It’s a Chrome extension that searches your content for your top five selected topic ideas and suggests additional ideas for future articles.
Create headline ideas by using Ubersuggest to search for your top suggested topics and write headlines synonyms or related to your top topic ideas. We can apply the same technique to come up with headlines to get our reader to click.
5. How To Use SEO Keywords In Your Titles Without Being Annoying
Use your keywords, but don’t overdo it. It’s important to put your main keyword in your title, but don’t go overboard. Keywords should make up no more than 20 percent of your title.Another way to think about it is don’t put the “keyword” as the first thing in your title but rather as the very last thing, right at the end. Using all caps, centered, and emphasizing a keyword’s meaning will almost guarantee it will not get read by readers.
For more: Why titles ruin my writing — by the blogging god Erik mezcal
Obviously every piece of content needs a lead magnet. Blogging is all about creating a comprehensive list of related topics that a reader can dive into and read easily. The best lead magnets attract readers who are already engaged and excited about that same topic.
The best lead magnets mirror the topic of your article so they can easily find it on your site. Then your article collector — the person with the most blogs they’ve enjoyed and read — will decide if they want to click through or not.
If a blog post is designed to be read one or two times, the lead magnet is all you need. If you have a lead magnet that takes a reader to your site more than once, it’s likely because they like the author, the post, or both.
A bonus tip: When creating your article magnets, make them as compelling and useful as you can so your reader will keep coming back and is motivated to read more.
Too many bloggers produce headlines the old-fashioned way: Like this:
Too many tried-and-true headlines don’t stand a chance against a sleek, fresh new headline. Think about it from the perspective of a blogger to figure out what makes a good headline. Think about why people go to your site in the first place.