When it comes to marketing your website, there are a lot of moving parts. There’s paid advertising and keyword optimization. There’s social media outreach and product placement. And there’s link-building, which includes creating valuable content for your audience on a consistent basis. All of these tactics can work in tandem to help you build an audience that supports the goals of your business — whether that goal is increased engagement or higher conversion rates. For tips on how to do each well, see this article.
1. How to market your website for higher engagement
Traffic can be a fickle beast. You can have a great piece of content, promote it on all the right channels, and still not see the traffic you were expecting. Luckily, there are a few strategies you can use to improve engagement once you have visitors on your site. The first step is to make sure your site is mobile-friendly.This helps direct potential visitors toward the best paths through the site, while easing their load on your bandwidth. In addition to ensuring that pages load quickly, you want to make sure mobile viewers are able to easily navigate your site and find what they are looking for.
This one is somewhat counterintuitive. Studies have shown that what you write on your blog affects your rankings on search engines like Google — and your site’s ability to rank for key terms is important from day one. But, don’t go overboard. And if you make a mistake by oversharing, you could hurt your credibility. In general, bloggers recommend being informative without being too promotional. Your audience could be searching for information, not a sales pitch. They are not your consumers.
When these types of strategies may be worked in tandem, you’ll see a significant boost in pages you rank for, as well as a variety of other search terms that are relevant to that content. In general, you want to break up text with as many keywords as possible, but you don’t want to overdo it.
One of the most effective ways to improve your results on Google is to craft effective content that connects keywords to relevant topics. What are those topics? Well, that is actually a bit more complicated than it sounds.
Keywords are what are searched when you type a query into Google. The more relevant keywords that are used in the copy of your posts or articles, the more likely it is that your traditional Google Ranking Factors will accurately reflect your effectiveness as a writer and content creator.
2. How to optimize your website for conversion rates
To optimize your website for conversion rates, keep these things in mind: 1) keep it simple – don’t overcomplicate things for your visitors. If you don’t need to include something on your landing page, then don’t. 2) use images – imagery is a powerful way to catch people’s attention and engage with them.Avoid using high-quality external images on your site. Skilled designers can embed reusable images that can be reused endlessly. 3) use the correct meta tags, and implement your sitemaps. See my post, 6 Ways to Optimize Your SEO in 2021 to learn more about Google’s helpful tools. 4) test your design and copy before you publish it. Test the call-to-actions, graphics, font sizes, colors, etc. before going live so you can make sure you’re providing an amazing experience for your visitors.
Remember that these tips will only work if you’re following them. For more insight as to how to optimize your website, take a look at the hundreds of articles available on the subject.
I’m not one to focus my time on the wrong things, but that’s where I found my time management void a few years ago — where I was scrolling through my social media feeds, constantly taking action, but only doing tiny tasks as opposed to creating. Am I boring you yet? Bad news, that’s exactly where I’m at today.
Now instead of scrolling and doing nothing, I’ll choose to invest my time creating. Now, if I’m creating something that’s of genuine interest to me, like learning how to grow a cold-pressed juice business, that’s a pretty good investment for my time. Because it would fill my social media feeds full of posts about how to become a millionaire blogger — which isn’t even one of the fake ideas I’ve ever heard about and definitely not something I genuinely want to pursue. So, let’s talk about how you can improve your time management game to make it more stress-free.
Science suggests that we should schedule daily action items in our days.
3. How to use social media and other tactics for link-building
One of the best ways to build links is to be active on social media. Social media is a great way to interact with your followers and customers, and to build trust. By being active on social media, you can interact with them and engage them in conversations about your products and services.There are a number of platforms that allow you to do this, including Twitter, Instagram, Facebook, and Pinterest.
However, it doesn’t have to be all or nothing. A focus on a single platform or even a few can allow you to build links in that area. For example:
Paid media (like advertisements on social media) is another major component in building links and driving traffic to your website. But instead of selling ads, consider links where you can share some of your content and earn something of value in return. For example, if you’re sharing a piece of useful content on Facebook: Those are all viable options. However, you should always consider what your audience wants, what your business wants, and what regulatory requirements are involved.
Ultimately, you need to find and test different tactics before diving into any. When evaluating which social media ad campaigns are worth the effort, it helps if you zoom in and observe how users engage with the ads. If they are engaging with it, then it likely will be a worthwhile advertising campaign.
For example, one of the companies that tested link building with Facebook showed a video of an HR director at a university talking about information technology (IT). The video generated over 2x the number of clicks per session on Facebook in the Facebook ad targeting that university compared to a standard ad. According to various reports, that campaign increased their Amazon sales by over 290%, and increased their revenue by $9.3m.
However, some users appear to be rejecting links. One of the most notable things you can see when examining a social media campaign is how many customers you can see who reject a link attempt.
4. Where to find and create content your customers will love
The best place to find content for your audience is by talking to them and finding out what they want to see. One of the best ways to do this is by going to places where your customers spend time and talking to them.While researching new products and services for your website, get in front of potential customers and get inventory on their needs and wants. That way, your website algorithms know to show the people most likely to buy from you stuff first.
One of the most overlooked marketing strategies of all is that of influencer marketing. When done correctly, it can have a notable impact on your website visitors because it’s a fun way to connect with people you would normally never have the opportunity to interact with. The best way to do this is through influencer exchanges — where a small list of well-known creators collaborate to collaborate with brands that seek out this type of exposure.
Influencer marketing can be a game-changer for a number of reasons. First of all, it can connect you with people with a loyal following, willing to overlook the odd quirk of your customer service if it means enjoying a great product from your competitor or securing an unfair advantage, such as early access to a product. Secondly, it can connect you with new audiences who enjoy the content you curate and can convert into paid leads at higher rates than the ones you typically get through search or direct mail. Finally, and most importantly, influencer marketing can bring merchandising to websites and even apps, in a very organic way — which is preferable to try to target your most loyal fanbase.
When your website solves a problem for your audience or acts in a way they expect, chances are they’ll show it to people who don’t know them personally. The best places to get this exposure are social media and blogs, however, this should only happen when it aligns with the brand’s values, vision, and goals.
Conclusion: If you want to grow your business, you have to learn how to walk all of the above marketing paths — even if it’s a bit intimidating at first. This guide will help you get started on the right foot.
If you want to grow your business, you have to learn how to walk all of the above marketing paths — even if it’s a bit intimidating at first. This guide will help you get started on the right foot.
Blogging is one of the simplest online businesses you can set up. There are no sign-ups or email confirmations. Once you successfully start blogging, you can easily switch to other things, such as YouTube or Twitter, if you choose.
Nonetheless, there are several distinct steps to successfully blogging online today, even if you’re just starting out. In this guide, I break down key things you should know about blogging:
If you’ve been thinking about starting a blog but aren’t sure where to start, read my
You will find a lot of advice about how to write good blog content and then spend the rest of the guide telling you exactly what not to. But you’re not a professional writer in the traditional sense — there are no Grammarly or Google Analytics reports to check. Therefore, you should treat your blog posts as if they’re your first drafts and use common sense. That means not setting SEO best practices, not including links in headlines and body content, not using a title style or subtitle format that will leave a negative SEO impact, and so on. Remember that with this strategy, you are essentially writing for your audience as if they’re reading from a physical newspaper or magazine.
In short, practice what you preach. Blog about whatever you want in the way of topics — that’s completely up to you. The key is to share your thoughts and create valuable experiences that you can relive and share with others. Blog like you would talk to a friend. After you create a blog, I recommend launching a new blog post every Monday. You can view the archives at left, which contains some of the bigger blog posts we’ve published since we started.